{"id":13,"date":"2026-02-13T12:12:00","date_gmt":"2026-02-13T12:12:00","guid":{"rendered":"https:\/\/datapotentials.nl\/?page_id=13"},"modified":"2026-07-18T05:44:50","modified_gmt":"2026-07-18T05:44:50","slug":"home","status":"publish","type":"page","link":"https:\/\/datapotentials.nl\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\" style=\"padding-top:120px;padding-bottom:120px;min-height:700px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-block-cover__image-background wp-image-54 size-large\" alt=\"\" src=\"https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Achtergrond-header-1024x683.png\" style=\"object-position:44% 28%\" data-object-fit=\"cover\" data-object-position=\"44% 28%\" srcset=\"https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Achtergrond-header-1024x683.png 1024w, https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Achtergrond-header-300x200.png 300w, https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Achtergrond-header-768x512.png 768w, https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Achtergrond-header.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-10 has-background-dim\" style=\"background-color:#3a264c\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-text-color has-link-color has-x-large-font-size wp-elements-1 wp-block-paragraph\" style=\"color:#111827;line-height:1.2\">Een dataproduct cre\u00ebert pas waarde als het wordt gebruikt.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-default\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);background-color:#6b7280;color:#6b7280\"\/>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Data Potentials helpt organisaties om meer waarde uit data en AI te halen. Van datastrategie en datateams tot dataproducten en AI oplossingen die daadwerkelijk worden gebruikt.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/datapotentials.nl\/index.php\/onze-aanpak\/\" style=\"background-color:#70419b\">Bekijk onze aanpak<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2\" style=\"color:#1f2937\">Data is niet het doel. Betere beslissingen zijn dat wel. <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Veel organisaties hebben inmiddels data, dashboards en een data team. Toch blijft het lastig om structureel waarde uit data te halen. <br><br>Een succesvol dataproduct draait niet alleen om techniek. Het draait om mensen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daarom combineren wij data-expertise met leiderschap, organisatieontwikkeling en een sterke focus op adoptie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wij helpen organisaties:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data teams bouwen en ontwikkelen<\/li>\n\n\n\n<li>Datastrategie vertalen naar uitvoering<\/li>\n\n\n\n<li>Business en data op \u00e9\u00e9n lijn brengen<\/li>\n\n\n\n<li>Dataproducten ontwikkelen die gebruikt worden<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Of het nu gaat om een data roadmap, professionaliseren van je data team of het versterken van de verbinding met de business: wij brengen praktische oplossingen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<h2 class=\"wp-block-heading\">Wat wij doen<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-c6f769a8 wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Interim leadership<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tijdelijk leiderschap om de dataorganisatie te versterken. Van het realiseren van strategische doelen tot het ontwikkelen van succesvolle data teams.<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Duidelijke data roadmap<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Van losse initiatieven naar een duidelijke richting, gekoppeld aan de organisatiestrategie.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Business en data verbinden<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ontwikkelen van data en AI producten die aansluiten op de behoefte van de business en ook echt worden gebruikt.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-5a23bf8e wp-block-group-is-layout-grid\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-79daca98 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-medium-font-size\">Organisaties waar we mee werken<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-07579d57 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-ast-global-color-4-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"382\" height=\"180\" src=\"https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Schiphol-new-logo.jpg\" alt=\"\" class=\"wp-image-46\" srcset=\"https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Schiphol-new-logo.jpg 382w, https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Schiphol-new-logo-300x141.jpg 300w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"344\" height=\"180\" src=\"https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Helloprint.jpg\" alt=\"\" class=\"wp-image-37\" style=\"aspect-ratio:1.9115391170956195\" srcset=\"https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Helloprint.jpg 344w, https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Helloprint-300x157.jpg 300w\" sizes=\"auto, (max-width: 344px) 100vw, 344px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"123\" src=\"https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Holland-casino-logo-1.png\" alt=\"\" class=\"wp-image-51\" style=\"aspect-ratio:1.341633845762927;width:175px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Slide1-1024x576.jpg\" alt=\"\" class=\"wp-image-39\" srcset=\"https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Slide1-1024x576.jpg 1024w, https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Slide1-300x169.jpg 300w, https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Slide1-768x432.jpg 768w, https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/Slide1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"83\" src=\"https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/R3fund-new-1.png\" alt=\"\" class=\"wp-image-49\" srcset=\"https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/R3fund-new-1.png 330w, https:\/\/datapotentials.nl\/wp-content\/uploads\/2026\/03\/R3fund-new-1-300x75.png 300w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-eb5e03e9 wp-block-group-is-layout-constrained\" style=\"background-color:#f3f2fa;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">Waar wij in geloven: <\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Een data product cre\u00ebert pas waarde als het wordt gebruikt.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Veel organisaties investeren in data, dashboards en AI. Toch blijft de echte waarde vaak uit. <br>Niet omdat de techniek tekort schiet, maar omdat mensen, organisatie en businessprioriteiten niet op elkaar zijn afgestemd.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Data heeft pas waarde als<br><strong>mensen, organisatie en businessprioriteiten <\/strong><br>samenkomen.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Dat is waar Data Potentials voor staat. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/datapotentials.nl\/index.php\/contact\/\" style=\"background-color:#66597a\">Neem contact op<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data is niet het doel. Betere beslissingen zijn dat wel. Veel organisaties hebben inmiddels data, dashboards en een data team. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/datapotentials.nl\/index.php\/wp-json\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datapotentials.nl\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/datapotentials.nl\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/datapotentials.nl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datapotentials.nl\/index.php\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":55,"href":"https:\/\/datapotentials.nl\/index.php\/wp-json\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":179,"href":"https:\/\/datapotentials.nl\/index.php\/wp-json\/wp\/v2\/pages\/13\/revisions\/179"}],"wp:attachment":[{"href":"https:\/\/datapotentials.nl\/index.php\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}